SAMAR
Born in Pakistan, educated in the vibrant cities of London and San Francisco, and now a proud New Yorker, I bring a robust background in leading multidisciplinary projects and developing marketing communications.
With an award-winning track record, my passion lies in crafting compelling stories that resonate with audiences and convey messages of authenticity. I believe that the most effective connection is by truly engaging with people’s experiences and emotions.
I began my career in brand development, progressed to leading large-scale global accounts, and eventually returned to my first love: storytelling. I am driven by the challenge of bringing ideas to life.
Today, I lead complex 360 creative campaigns and projects exceeding $10M, managing large, diverse teams as well as overseeing mentorship, recruitment, and training. My responsibilities have included building departments, spearheading organic growth, and onboarding clients for tier 1 accounts.
When not working, I relish exploring history and architecture. Most of all, I enjoy spending time with animals, especially our senior Westie who owns all of my heart.
Professional Coverage: US, UK, Europe, UAE, and Southeast Asia.
Full portfolio/work: samarwajih@gmail.com