A full-scale brand campaign with Dentsu & Champion celebrating Champions on the Rise. Following the success of our first Dare To Be Champion campaign, we wanted to make the next round bigger and better than ever. We found four real-life Champions doing their thing on social media while embodying the spirit of inclusivity, integrity and heart. Working with a talented female-led production team, we used video and photos to capture the stories of basketball players Crissa Jackson and Nelson Chan, skater Dede Lovelace, and dancer Ian Eastwood.